1. The Collection of Information
The Information We Collect; How We Collect It
We may request at times that you voluntarily supply us with personal information. Such personal information includes any information that may be used to identify a specific individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number(s) and other contact information. Generally some or all of this information is requested when you register on the Site, when you post product reviews or ratings, or when you provide information in connection with sweepstakes, contests, surveys, and samples programs. We may request information about your interests and activities, your gender and age, and other demographic information as well as public information such as user ratings and reviews and other information you view on the Site. We request additional personal information, including your credit card information, billing and shipping addresses, and telephone number when you use our services to make purchases. If you invite a friend to join Sub Primer, you will need to provide his or her name and email address. Sub Primer will retain this information to credit your membership with referrals and track the success of our referral plan. Some of the information Sub Primer collects is not explicitly submitted by you – Sub Primer also automatically receives and records information on its server logs from your browser, including your IP address, cookie information, the web pages you request, your browser type and language, access times, the searches you undertake, and the referring web site address.
For instance, when you visit our Site, we may assign your computer one or more cookies, to facilitate access to our Site and to personalize your online experience. Through the use of a cookie, we also may automatically collect information about your online activity on our Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies, and you should be able to remove existing cookies by following your browser help file directions. If you choose to decline cookies, please note that you may not be able to sign in or use some of the interactive features offered on our Site.
We also may use standard other technologies, such as web beacons and other similar technologies, to track your use of our Site. We also may include web beacons in promotional or other e-mail messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer our Site users to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.
We use third-party advertising companies to serve advertisements when you visit our Site. The third-party advertising technology that we use on this Site uses information derived from your visits to this Site to target advertising within this Site and gauge the effectiveness of the advertising.
The Information Collected by Third Parties Using Technology
2. How We Use Your Information
Generally, we may use information that we collect about you to:
deliver the products, services and newsletters that you have requested;
deliver a quality shopping experience;
process your purchases and send you administrative messages regarding the process of such purchases;
manage your account and provide you with customer support;
communicate with you by e-mail about products or services that may be of interest to you either from us or other third parties;
Tracking email invitations;
Tracking your purchase history;
give away product samples to users who are willing to have their personal information shared with the product manufacturers;
verify your eligibility and deliver prizes in connection with contests and sweepstakes;
develop and display content and advertising tailored to your interests on our Site and other web sites;
perform research and analysis about your use of, or interest in, our service, or content, or products, services or content offered by others;
manage our business;
enforce our terms and conditions; and
perform functions as otherwise described to you at the time of collection.
Information such as your full name, profile photo and any personally identifiable information you have included in your reviews may be shown to other users primarily in conjunction with product reviews and ratings you have contributed. In addition, we may sell or license your reviews to third parties, in which case your first name and last initial and any personally identifiable information you have included in your reviews may be shown to users of such third party web sites. Your postings will be displayed on publicly-viewable web pages, and whenever you disclose personal information on publicly-viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.
3. How We Share or Disclose Your Information
We may share personal or other information we have collected about you or your activities on our Site or while using our services under the following circumstances.
We do not share your personal information with others except as indicated below or when we inform you and give you the opportunity to opt out of having your personal information shared (see below “Controlling Your Personal Information”).
We may share your personal information in connection with sharing, selling or licensing your product reviews to third parties. Your first name and last initial, profile photo, and any personally identifiable information you have included in your reviews may be transferred to such third parties and displayed on their web sites in connection with such third parties’ publication of your reviews.
Sub Primer may share your information with third party businesses for their online marketing purposes; but we do not disclose your personal information to any such third parties that may want to offer you their own products and services unless you have requested or authorized us to do so.
We may provide our postal mailing list (consisting of names and postal mailing addresses, but not email addresses) to trusted third party businesses whose products or services we believe may be of interest to you. To identify products that we believe may be of interest to you, we may aggregate information you have given us (demographic information, for example) and information that we have collected (such as past purchase history) available from our records and other sources.
We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include supporting our Site functionality, supporting contests, sweepstakes, surveys and other features offered through our Site, and filling orders and customer support. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
We may disclose your personal information to strategic partners with which we undertake traffic linking arrangements or co-branded promotions. We may disclose your personal information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us.
We may disclose your personal information when we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site’s terms and conditions or other agreements or policies.
We may disclose your information to subsidiaries and affiliates of Sub Primer.
We may disclose your personal information in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy. The personal information which you provide to us is an asset of Sub Primer and may be included in the assets transferred in the event of a substantial corporate transaction.
Sub Primer will notify you when information about you may be provided to third parties in ways other than explained above, and you will have the option to prevent such information sharing.
Aggregated and Non-Personal Information
We may share aggregated and non-personal information we collect under any of the above circumstances. We may also share it with third parties to develop and deliver targeted advertising on our Site and on third-party web sites. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our Site and the most popular areas and features of our Site. This information does not contain any personal information and may be used to develop content and new services that we hope you and other users will find of interest and to target content and advertising.
4.Product Reviews and Ratings and Bulletin Boards
5. Third Party Web Sites
6. Controlling Your Personal Information
You may elect not to provide us with certain information, but that may result in you being unable to use certain features of our Site because such information may be required in order for you to register as a member or user; submit product ratings and reviews; participate in a contest, promotion, survey, sweepstakes or samples give-away; make purchases; ask a question; or initiate certain other transactions on our Site.
If you are a registered user of our Site, you may update your personal information simply by signing in and going to “My Account” from our home page. You can make changes to your account information at any time. To protect your privacy and security, we will also verify your identity before granting access or making corrections. You may also contact us to communicate any questions or concerns. More information about how to contact us is provided below.
At any time you can choose to no longer receive commercial or promotional emails or newsletters from us by logging in with your account information, clicking on the “My Account” link, then clicking on the “My Settings” link and adjusting those items of your communication settings you would like to update. You also will be given the opportunity, in any commercial e-mail that we send to you, to opt out of receiving such messages in the future. We may however send you other types of transactional and relationship e-mail communications, such as service announcements, administrative notices, and surveys, without offering you the opportunity to opt out of receiving them. You may however continue to receive email invitations from your friends and additional Sub Primer communications Sub Primer processes your opt-out request.
7. How we protect your personal information
We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For instance, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. The Site encrypts your credit card number and other personal information using secure socket layer (SSL) technology to provide for the secure transmission of the information from your PC to our servers. In addition, we use firewalls to help prevent unauthorized persons from gaining access to your personal information. However, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure.
8. Interest Based Advertising Information and Opt-out
Interest based advertising uses information collected by third parties across multiple web sites that you visit in order to predict your preferences and show you ads that are most likely to be of interest to you. If you would like to learn more about “interest based advertising” (also called “online behavioral advertising”) please click on any of the links below:
The IAB’s Privacy Matters website
The NAI’s Learn More page
Adroll opt out
Please note: If your browser is set to block third party cookies, these opt out features may not operate or display properly.
Note also that if you wish to opt out of interest based advertising:
You will need to opt out on each device and each browser that you use to access this Site.
You will no longer receive interest based ads on this Site, but you will still see the same number of ads as before, but they likely will not be as relevant to your interests.
If you delete your browser cookies, you will need to return to this page and opt out again if you wish to remain opted out from interest based advertising.